Performance Marketing is entirely trackable, measurable and transparent. In fact, brands can now see the entire click-to-consume path of each buyer, and identify where to invest more and in which partners, which channels and produce better results.

Since Performance Marketing is paid after a desired action takes place, the risks are lower, the CPA (Cost Per Acquisition) often lower and the ROI higher. This leaves more room in the budget for other marketing strategies to expand and be tested in order for you to grow and compete.